Let’s suppose you want to learn about a particular topic… There are two ways people digest and learn new information. Some people are visual learners while others have the ability to read something and learn it on the fly. On one hand, you are provided with a piece of text and on the other hand, you can know more about it by watching a video or a graphic illustration. Most people would prefer to digest information through the visual process? Around 90% of the people would choose the latter as you don’t have to read everything between the lines. Videos and pictures are interactive yet informative mediums which can convey a message with a lot of creativity. For those reasons are why a majority of our SEO Campaigns and online marketing campaigns are based around a creative concept. Videos, Images, Info Graphics, Video Creation, Creative, and more are used to try and engage the end user on every landing page.
It is due to the importance of these visual arts that businesses can now find a number of social networking sites like: – Pinterest, Google+, Tumblr, Facebook, Twitter, etc. to spread a quick message with the aid of graphic images, videos, and pictures. But before you use these visual based platforms, here are few things that you should know: –
Since it is your business profile let your visitors know about your offerings. Click a picture of the entire range of products you sell. It doesn’t matter that you aren’t a professional photographer; you may just use your smartphone to take attractive pictures. Add a short description about your post to make it more interesting.
Make short and funny clips about your office premises, employees having fun during team building exercises, birthday bash, and the like. If you maintain a healthy work culture, why don’t you boast it to the outside world?
Posting beautiful and elegant pictures will fetch you more clicks and enquiries. Accessorizing your products with relevant stuff is a sure shot success mantra. For example: – if you sell a wide range of air tight food storage containers, you can fill delicious and lip-smacking snacks and food items to enhance its looks. Furthermore, you can use stylish trays, tissues, folks and spoons to catch the eye balls.
Ask any professional photographer and he’ll tell you how you can use natural and artificial light to create different moods while clicking a picture. The same rule applies when you’re taking a picture of your products or work portfolio.
Never script your videos as far as possible as it will simply spoil the fun. Use the KISS (keep it simple and short) strategy. Unrehearsed actions, words and gestures tend to create a better connect, unless a negative word is spread.
Create fun and compelling info graphics about your company, your products, or your services. Offering fun facts and a subtle value proposition about your company, not only generates likes, but helps generate shares, and helps with the overall wealth of your SEO and Internet marketing campaign.
Whatever you do and however you use this visual based platform, remember that you need to offer something interesting for the users and not for yourself. Tag it with a well-written description to trigger the sense of urgency to learn more about the brand, products or services.