Web Design

16
Designing Websites for Marketing & SEO in Orange County

Today’s search engines are constantly altering their sophisticated algorithms, making SEO experts’ jobs increasingly more challenging. In addition to external links and on site content, a website’s design is also becoming an important factor in how the site gets ranked. So, when trying to find Orange County website design services or quality Irvine web design, make sure to find a competent Orange County web design company that understands the importance of web design for proper SEO. In fact, your designer and SEO specialist should collaborate from the start.

Web Design Orange County Example

 Here are essential elements they must consider when optimizing web design for SEO:

Frames: Don’t use them. They look bad and make it hard for search engines to read your site.

Splash Pages / All-Java Sites: Designers want to create attractive pages, but real navigation and internal linking to content can’t be compromised. Search engines can’t read Java. Further, users often give up on Java sites due to slow loading. If a Splash page is an absolute must, include plenty of content and global navigation links within the page body. Better yet, try text-based CSS3 instead.

Images: Don’t primarily use images for navigation. Use text-over-image designs with cascading style sheets when you’re able. Optimize all images, compressing them to between 30 and 120kb with a 72dpi for fast loading. Employ the “alt tag” attribute. Never use images in place of content. Use correct H1 tags.

Breadcrumbs: Use text links so that search engines can read them and discern navigation hierarchy.

Header Text: Use this to establish order of importance in content.

Layout:  Include footer and global navigation links on every page.

Footer Links: Good performance requires proper internal linking through text. This is a good place for the privacy policy, terms of use, and sitemap links, as well as social media links.

Videos:  Again, search engines can’t read Java, so embed your videos directly from YouTube, which is making videos more “crawlable” now that Google acquired it.

Pop-ups: Browsers block them, users hate (and close) them, and search engine won’t index them. Just say no.

404 Error Page: Customize these; add links bringing users back to the site.

Geo-redirecting on Multi-language Sites: Have a “pick your language” option on the home page instead of geo-redirecting to avoid directing users away from where you want them.

Optimizing Content: First, be sure your URL is helpful to users and search engines. Include quality original content not borrowed from elsewhere, avoiding repetition/over-optimization so that search engines don’t read the content as spam. Use a variety of keywords based on brand terminology, what you do, location, etc., since head terms like these are your opportunity to compete. Be creative with long tail or short tail terms that relate to your content. Use Google’s keyword tool, Moz, Market Samurai, and the Google’s auto-complete feature for researching commonly searched phrases.

Web Design Content Creation

Include key terms everywhere: Your product copy, primary page, business slogans, graphic descriptions, domain, image alt text, footer links, sitemap, internal and external links, navigation menus, bullet points, keywords, meta descriptions, title tags, header tags, and title attributes in links.

Include a semantically correct drop-down menu containing categories and subcategories. Logical semantic organization like this makes sense to Google and users.

Social Media: Sign up for Facebook, Twitter, LinkedIn, etc. Increase visibility with “share” buttons on your site. Make sure that the messages on the social media platforms reflect the initial design or layout of your new website. Making sure that you incorporate catchy #HashTags and visuals will help lead traffic to and from your website and social media pages.

SocialMediaExample

 When seeking quality web design in Orange County and elsewhere, be sure to look for a company that integrates SEO with all design and redesign – so that your great-looking website actually gets the traffic your organization merits. Thorough design that considers how today’s search engines really work – and employs effective visual and contextual elements – is definitely the type of web design Orange County needs today.

Designing Websites for Marketing & SEO in Orange County

Today’s search engines are constantly altering their sophisticated algorithms, making SEO experts’ jobs increasingly more challenging. In addition to external links and on site content, a website’s design is also becoming an important factor in how the site gets ranked. So, when trying to find Orange County website design services or quality Irvine web design, make sure to find a competent Orange County web design company that understands the importance of web design for proper SEO. In fact, your designer and SEO specialist should collaborate from the start.

Web Design Orange County Example

 Here are essential elements they must consider when optimizing web design for SEO:

Frames: Don’t use them. They look bad and make it hard for search engines to read your site.

Splash Pages / All-Java Sites: Designers want to create attractive pages, but real navigation and internal linking to content can’t be compromised. Search engines can’t read Java. Further, users often give up on Java sites due to slow loading. If a Splash page is an absolute must, include plenty of content and global navigation links within the page body. Better yet, try text-based CSS3 instead.

Images: Don’t primarily use images for navigation. Use text-over-image designs with cascading style sheets when you’re able. Optimize all images, compressing them to between 30 and 120kb with a 72dpi for fast loading. Employ the “alt tag” attribute. Never use images in place of content. Use correct H1 tags.

Breadcrumbs: Use text links so that search engines can read them and discern navigation hierarchy.

Header Text: Use this to establish order of importance in content.

Layout:  Include footer and global navigation links on every page.

Footer Links: Good performance requires proper internal linking through text. This is a good place for the privacy policy, terms of use, and sitemap links, as well as social media links.

Videos:  Again, search engines can’t read Java, so embed your videos directly from YouTube, which is making videos more “crawlable” now that Google acquired it.

Pop-ups: Browsers block them, users hate (and close) them, and search engine won’t index them. Just say no.

404 Error Page: Customize these; add links bringing users back to the site.

Geo-redirecting on Multi-language Sites: Have a “pick your language” option on the home page instead of geo-redirecting to avoid directing users away from where you want them.

Optimizing Content: First, be sure your URL is helpful to users and search engines. Include quality original content not borrowed from elsewhere, avoiding repetition/over-optimization so that search engines don’t read the content as spam. Use a variety of keywords based on brand terminology, what you do, location, etc., since head terms like these are your opportunity to compete. Be creative with long tail or short tail terms that relate to your content. Use Google’s keyword tool, Moz, Market Samurai, and the Google’s auto-complete feature for researching commonly searched phrases.

Web Design Content Creation

Include key terms everywhere: Your product copy, primary page, business slogans, graphic descriptions, domain, image alt text, footer links, sitemap, internal and external links, navigation menus, bullet points, keywords, meta descriptions, title tags, header tags, and title attributes in links.

Include a semantically correct drop-down menu containing categories and subcategories. Logical semantic organization like this makes sense to Google and users.

Social Media: Sign up for Facebook, Twitter, LinkedIn, etc. Increase visibility with “share” buttons on your site. Make sure that the messages on the social media platforms reflect the initial design or layout of your new website. Making sure that you incorporate catchy #HashTags and visuals will help lead traffic to and from your website and social media pages.

SocialMediaExample

 When seeking quality web design in Orange County and elsewhere, be sure to look for a company that integrates SEO with all design and redesign – so that your great-looking website actually gets the traffic your organization merits. Thorough design that considers how today’s search engines really work – and employs effective visual and contextual elements – is definitely the type of web design Orange County needs today.

15
Tips to use the visual based platform

Let’s suppose you want to learn about a particular topic… There are two ways people digest and learn new information. Some people are visual learners while others have the ability to read something and learn it on the fly. On one hand, you are provided with a piece of texGraphicDesignert and on the other hand, you can know more about it by watching a video or a graphic illustration. Most people would prefer to digest information through the visual process? Around 90% of the people would choose the latter as you don’t have to read everything between the lines. Videos and pictures are interactive yet informative mediums which can convey a message with a lot of creativity. For those reasons are why a majority of our SEO Campaigns and online marketing campaigns are based around a creative concept. Videos, Images, Info Graphics, Video Creation, Creative, and more are used to try and engage the end user on every landing page.

It is due to the importance of these visual arts that businesses can now find a number of social networking sites like: – Pinterest, Google+, Tumblr, Facebook, Twitter, etc. to spread a quick message with the aid of graphic images, videos, and pictures. But before you use these visual based platforms, here are few things that you should know: –

Products/services

Since it is your business profile let your visitors know about your offerings. Click a picture of the entire range of products you sell. It doesn’t matter that you aren’t a professional photographer; you may just use your smartphone to take attractive pictures. Add a short description about your post to make it more interesting.

Work culture

Make short and funny clips about your office premises, employees having fun during team building exercises, birthday bash, and the like. If you maintain a healthy work culture, why don’t you boast it to the outside world?

Beautify

Posting beautiful and elegant pictures will fetch you more clicks and enquiries. Accessorizing your products with relevant stuff is a sure shot success mantra. For example: – if you sell a wide range of air tight food storage containers, you can fill delicious and lip-smacking snacks and food items to enhance its looks. Furthermore, you can use stylish trays, tissues, folks and spoons to catch the eye balls.

Lighting effect

Ask any professional photographer and he’ll tell you how you can use natural and artificial light to create different moods while clicking a picture. The same rule applies when you’re taking a picture of your products or work portfolio.

Candid videos

Never script your videos as far as possible as it will simply spoil the fun. Use the KISS (keep it simple and short) strategy. Unrehearsed actions, words and gestures tend to create a better connect, unless a negative word is spread.

Info Graphics

Create fun and compelling info graphics about your company, your products, or your services. Offering fun facts and a subtle value proposition about your company, not only generates likes, but helps generate shares, and helps with the overall wealth of your SEO and Internet marketing campaign.

Whatever you do and however you use this visual based platform, remember that you need to offer something interesting for the users and not for yourself. Tag it with a well-written description to trigger the sense of urgency to learn more about the brand, products or services.

Tips to use the visual based platform

Let’s suppose you want to learn about a particular topic… There are two ways people digest and learn new information. Some people are visual learners while others have the ability to read something and learn it on the fly. On one hand, you are provided with a piece of texGraphicDesignert and on the other hand, you can know more about it by watching a video or a graphic illustration. Most people would prefer to digest information through the visual process? Around 90% of the people would choose the latter as you don’t have to read everything between the lines. Videos and pictures are interactive yet informative mediums which can convey a message with a lot of creativity. For those reasons are why a majority of our SEO Campaigns and online marketing campaigns are based around a creative concept. Videos, Images, Info Graphics, Video Creation, Creative, and more are used to try and engage the end user on every landing page.

It is due to the importance of these visual arts that businesses can now find a number of social networking sites like: – Pinterest, Google+, Tumblr, Facebook, Twitter, etc. to spread a quick message with the aid of graphic images, videos, and pictures. But before you use these visual based platforms, here are few things that you should know: –

Products/services

Since it is your business profile let your visitors know about your offerings. Click a picture of the entire range of products you sell. It doesn’t matter that you aren’t a professional photographer; you may just use your smartphone to take attractive pictures. Add a short description about your post to make it more interesting.

Work culture

Make short and funny clips about your office premises, employees having fun during team building exercises, birthday bash, and the like. If you maintain a healthy work culture, why don’t you boast it to the outside world?

Beautify

Posting beautiful and elegant pictures will fetch you more clicks and enquiries. Accessorizing your products with relevant stuff is a sure shot success mantra. For example: – if you sell a wide range of air tight food storage containers, you can fill delicious and lip-smacking snacks and food items to enhance its looks. Furthermore, you can use stylish trays, tissues, folks and spoons to catch the eye balls.

Lighting effect

Ask any professional photographer and he’ll tell you how you can use natural and artificial light to create different moods while clicking a picture. The same rule applies when you’re taking a picture of your products or work portfolio.

Candid videos

Never script your videos as far as possible as it will simply spoil the fun. Use the KISS (keep it simple and short) strategy. Unrehearsed actions, words and gestures tend to create a better connect, unless a negative word is spread.

Info Graphics

Create fun and compelling info graphics about your company, your products, or your services. Offering fun facts and a subtle value proposition about your company, not only generates likes, but helps generate shares, and helps with the overall wealth of your SEO and Internet marketing campaign.

Whatever you do and however you use this visual based platform, remember that you need to offer something interesting for the users and not for yourself. Tag it with a well-written description to trigger the sense of urgency to learn more about the brand, products or services.

16
Assistance of a Web Design Company for Website Overhaul

Whether you sell a product or service, your website is the mirror of your business. It reflects the kind of business you do, type of customers you have and your marketing efforts. It should be able to communicate the right message, to the right audience.  The difference between a template website and a custom built website can be the biggest difference between getting a potential customer or losing all credibility.Web Design Los Angeles

If your website isn’t serving the requirements, it is time that you plan a roadmap for an effective overhaul and reconnect with your audience. But getting a new website doesn’t happen just like that. You need to analyze and investigate what went wrong, figure out the fault and then decide whether your website requires a complete revamp or just minor fixes to let the $$$ keep pouring in.

There are some of the basic business objectives that you should consider, apart from the business specific tweaks. Here are some tips to determine if you need a new corporate website or just a minor revamp: –

Information included

Your website should provide sufficient information to the readers to understand your business and its offerings. You want to make sure your content is at a Teenager level, meaning that you aren’t writing a doctorial thesis about your company. Content should be informative and authoritative to your audience. It should be written in lines with your business objectives and should be able to establish your brand well in the market. In addition to this, content should be original and captivating to excite and attract the readers to visit your website again and again. And if it’s pure information based website, then compliment the content with visual images to get the read to emotionally connect to the subject. After all, the success and failure of your website/ business depends on the quality of content you publish.

Design and theme used

The astetic nature of your website is the core element of a “quality website” the UI design should be elegant and web 2.0, not to mention scalable to any tablet or smart phone. New designs make sure you get the visual affect to compliment the content of a website.  Never draft the content to suit the design. It is always the other way round. Design should also support the functionality of the technical features of your site. Technical and non-technical elements should go hand-in-hand.

Readers’ perception

If you are longing for a pat on your back to design a fully functional yet profitable website, then ensure that your objectives should be in sync with those of your audience. Bounce rate, low user traffic, abandoned shopping carts; unsubscription requests, etc. are some of the things that need your immediate attention. You can know more about these faults through your Google Analytics account. It’ll provide comprehensive details about the success and failure of each of the elements of your website. So you know which areas require a major revamp or some quick fixes.

Promotions, advertisements and marketing

Your website is the roadmap to the success of your business. Hence, it should be marketed well. The best way is to consult a recognized web design company which has complete understanding of the market dynamics. Your chosen service provider will be able to understand your requirements and offer relevant solution to you. What kind of marketing strategy you should follow, type of marketing platforms you should choose…are some of the important areas that are kept in mind.

However, do research about the authenticity and experience of the chosen web design company, compare value propositions (price), and ask for examples of the work that they have done! Noxster has an award winning creative team of 15 individuals who work in conjunction with advertising agencies in Los Angeles. Call us and ask us to see our work.

 

Assistance of a Web Design Company for Website Overhaul

Whether you sell a product or service, your website is the mirror of your business. It reflects the kind of business you do, type of customers you have and your marketing efforts. It should be able to communicate the right message, to the right audience.  The difference between a template website and a custom built website can be the biggest difference between getting a potential customer or losing all credibility.Web Design Los Angeles

If your website isn’t serving the requirements, it is time that you plan a roadmap for an effective overhaul and reconnect with your audience. But getting a new website doesn’t happen just like that. You need to analyze and investigate what went wrong, figure out the fault and then decide whether your website requires a complete revamp or just minor fixes to let the $$$ keep pouring in.

There are some of the basic business objectives that you should consider, apart from the business specific tweaks. Here are some tips to determine if you need a new corporate website or just a minor revamp: –

Information included

Your website should provide sufficient information to the readers to understand your business and its offerings. You want to make sure your content is at a Teenager level, meaning that you aren’t writing a doctorial thesis about your company. Content should be informative and authoritative to your audience. It should be written in lines with your business objectives and should be able to establish your brand well in the market. In addition to this, content should be original and captivating to excite and attract the readers to visit your website again and again. And if it’s pure information based website, then compliment the content with visual images to get the read to emotionally connect to the subject. After all, the success and failure of your website/ business depends on the quality of content you publish.

Design and theme used

The astetic nature of your website is the core element of a “quality website” the UI design should be elegant and web 2.0, not to mention scalable to any tablet or smart phone. New designs make sure you get the visual affect to compliment the content of a website.  Never draft the content to suit the design. It is always the other way round. Design should also support the functionality of the technical features of your site. Technical and non-technical elements should go hand-in-hand.

Readers’ perception

If you are longing for a pat on your back to design a fully functional yet profitable website, then ensure that your objectives should be in sync with those of your audience. Bounce rate, low user traffic, abandoned shopping carts; unsubscription requests, etc. are some of the things that need your immediate attention. You can know more about these faults through your Google Analytics account. It’ll provide comprehensive details about the success and failure of each of the elements of your website. So you know which areas require a major revamp or some quick fixes.

Promotions, advertisements and marketing

Your website is the roadmap to the success of your business. Hence, it should be marketed well. The best way is to consult a recognized web design company which has complete understanding of the market dynamics. Your chosen service provider will be able to understand your requirements and offer relevant solution to you. What kind of marketing strategy you should follow, type of marketing platforms you should choose…are some of the important areas that are kept in mind.

However, do research about the authenticity and experience of the chosen web design company, compare value propositions (price), and ask for examples of the work that they have done! Noxster has an award winning creative team of 15 individuals who work in conjunction with advertising agencies in Los Angeles. Call us and ask us to see our work.

 

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SEPAC

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SEPAC

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KK

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Renu Medi Spa

Platform: WordPress

Features: Responsive Design, Custom Shortcodes

 

 

Renu Medi Spa

Platform: WordPress

Features: Responsive Design, Custom Shortcodes