Google Panda 4.0 Update –Effects on Small Businesses
Introduction of the latest Google Panda 4.0 by Matt Cutts spread like a rapid fire in the SEO market. People looked forward for a softer Panda update to appear, but to their surprise, this one came out pretty hard. The whole blogging community is worried about the later impacts of this update, since the beginning has not been pretty welcoming.
What is Google Panda?
Google Panda is a series of Google’s algorithm, introduced in February 2011, designed to filter the quality contents. Its main objective is to promote the quality content website from the low rated websites. This improves the Google search engine ranking and provides with refined results for the keywords inserted in the search bar.
The Panda 4.0 update has made its entry with significant alterations and side by side with the Payday Loan 2.0 update, which targets highly spamming queries. This updated algorithm appears to be sharper than the previous versions and using black or grey hat SEO techniques will be useless or hard to tackle against it.
While these updates are for the improvement of Google’s search results, on the other hand, these back-to-back updates are damaging the progress and reputation of the websites in different ways. Ask.com, ebay.com, starpluse.com, spoonful.com and many other websites similar to these are the victims of the Panda 4.0 update that have experienced great losses.
If the giants of the internet are affected so much with this Panda’s arrival, what impact it must have imposed on the small businesses?
Effect of Panda 4.0 on Small Businesses
Since Panda 4.0 is new into the market, hence, its effects on the smaller websites cannot be judged beforehand. According to the latest reports, some small business owners have experienced decrease in their rankings, while others are happy seeing significant jump in their rankings overnight.
However, looking at the big picture, posters of the Google’s webmaster forms have revealed massive decrease in the rankings, which has caused extensive financial losses to many businesses.
How Small Businesses Should Make a Survival in this Situation
Small businesses are not left with many options and there is nothing much they can do at this point to recoup from the Panda 4.0 effects. The best thing to do is to keep a thorough check on their financial and web statistics. This is a crucial time and they have to stay focused on how this and other upcoming updates might affect the small businesses and what can be done to avoid or at least minimize the damages they can be inflicted.
After some time the techniques will surely be available over the internet that will help in speeding up the recouping process. Larger companies can spend their money on generating good quality content to recover their position and ranking, while the small businesses have to wait to see the positive results of this update.
Uses of the various algorithms have given rise to the competition in the online world. Introduction of Google Panda 4.0 is one of the newly introduced update that can add up to easy filtration of the web contents, both for the larger and small businesses.